With you,
since 1956.

Bringing thoughtful home appliances and personal care to households across Syria.

Meet our brands

Smeg appliances in a contemporary kitchen — Thoughtfully chosen for your home.

70+Years of experience

300+Showrooms & retail partners

10Governorates served

Haier Horizon appliances in a warm kitchen — Haier Horizon collection

A PLACE IN EVERYDAY LIFE

Good choices.
Lasting relationships.

Since 1956, we have helped generations of families choose the right appliances for their homes. Based in Damascus, we serve customers across Syria through our showrooms and retail partners, with personal advice and dedicated after-sales care.

As the official distributor of eleven international brands, we bring practical performance, considered design, and a choice for different homes and budgets.

Visit a showroom

ELEVEN BRANDS. ONE DESTINATION.

Names you know.

A collection selected for your home.

All our brands

With you,since 1956.

Good choices.Lasting relationships.

Names you know.

With you,
since 1956.

Good choices.
Lasting relationships.